It is the process of creating a video from start to finish. It involves a series of stages and tasks, including planning, scripting, filming or capturing footage, editing, and post-production.
The goal of video production is to create a visually engaging and compelling video that effectively communicates a message, tells a story, or conveys information.
Video Production
Marketing and
promotional videos
Range of videos
Video production can take various forms depending on the intended purpose and target audience.
It can encompass a wide range of videos
Illustrations can take many forms, such as drawings, paintings, sketches, digital artworks, or mixed-media creations. They often employ a combination of colors, lines, shapes, textures, and shading techniques to convey meaning, evoke emotions, and capture the viewer's attention.
Music videos
Documentaries
Event coverage
Training videos
Short films
Corporate videos
Short films
Training videos
Event coverage
Marketing and promotional videos
Corporate videos
Documentaries
Shapes
Event coverage
Music Videos
Our Approach
This stage involves all the planning and preparation tasks before filming begins. It includes brainstorming ideas, developing a concept, writing a script or storyboard, creating shot lists, scouting locations, casting actors or contributors, organizing equipment, and scheduling.
Pre-production
01
We make sketches, draw options, select colors and fonts.
Sketching
04
Design and Refinement
Is the stage where the captured footage is edited and enhanced to create the final video. It involves tasks such as video editing, adding transitions, visual effects, graphics, music, sound design, color grading, and audio mixing. This stage also includes activities like titling, adding captions, and preparing the video for distribution.
Post-production
03
At this stage, together with the team, we start developing cool ideas and collect references.
Idea generation
03
Concept Development
Our designers and strategists collaborate to create initial concepts. We present these to you for feedback and refinement.
Is the actual filming or capturing of footage based on the pre-production plan. This stage includes setting up cameras, lighting, and audio equipment, conducting interviews or performances, capturing scenes or events, and managing the logistics on set.
Production
02
Let's take a moment to highlight what you can expect to receive at the end of our collaboration
Audio Files
05
If your video includes custom music, voice-overs, or sound effects, you should receive the separate audio files used in the production. These files can be in formats like WAV or MP3 and can be useful if you want to repurpose or remix the audio in the future.
Project Files or Edit
Decision Lists
06
Depending on the agreement with the video production team, you may receive project files or edit decision lists. These files provide information about the editing process, including the timeline, cuts, transitions, effects, and other editing decisions made during the production. They can be useful for reference or for making future modifications.
Final Video File
01
The primary deliverable of a video production project is the final video file. This file will typically be in a commonly used video format, such as MP4, MOV, or AVI. It will contain the fully edited and rendered video with visuals, audio, and any added effects or graphics.
Raw Footage
02
Depending on the agreement with the video production team, you may also receive the raw footage captured during the filming or recording process. These files will be the unedited, original video clips and audio recordings. Raw footage can be useful if you want to make future edits or repurpose the content.
Edited Scenes or
Segments
03
In some cases, particularly for longer videos or projects with multiple segments, you may receive edited scenes or segments as separate video files. These files can be helpful if you plan to repurpose or reuse specific sections of the video independently.
Motion Graphics or
Visual Effects Files
04
If your video includes motion graphics, visual effects, or animated elements, you may receive the associated project files. These files can be in formats specific to the software used for creating the motion graphics or effects (e.g., After Effects project files).
Additional Assets
or Resources
07
Depending on the specific requirements of your project, you may receive additional assets or resources. This could include things like graphics, logos, templates, or other media files used in the video production. These assets can be helpful if you plan to create related content or maintain a consistent visual style across your brand.
Usage Guidelines or
Branding Manual
08
In some cases, the designer may provide usage guidelines or a branding manual specific to the packaging design. These guidelines outline how to use the design elements consistently, including rules for logo placement, color usage, and typography, ensuring brand consistency across different packaging variations.