top of page
Fido Studio logo

It is a branch of commercial photography that focuses on capturing images of products for promotional and advertising purposes. The primary goal of product photography is to showcase the product in the best possible light, highlighting its features, details, and overall appeal. This type of photography is widely used in e-commerce, print media, catalogs, and various advertising campaigns.

Product photography

Key aspects of product photography include

The presence of the logo makes it clear to the consumer from whom specifically he purchases the product

Clarity and Detail

Scampune

The second level is understanding the idea that our brand carries. The correspondence of people 's ideas to the meaning that we carry.

Color Accuracy

photo gris

The third level is emotional loyalty. When your partners stay with the brand even when a similar or better offer appears.

Consistency

Camera

To develop a brand offer on the market, an analysis of consumer behavior, a study of the consumer, market and opportunities is carried out. This makes it possible develop a unique brand positioning that meets the needs of the audience and reveals the best qualities of the product.

Context and Lifestyle Shots

model

Many e-commerce platforms prefer or require product photos on a clean,
white background. This helps eliminate distractions and ensures the
focus is solely on the product.

White Backgrounds

office

Thoughtful composition is crucial in product photography. Arranging
the product in an aesthetically pleasing manner and paying attention
to lighting and angles can greatly enhance the overall visual appeal.

Composition

photo

High-resolution images are essential for product photography to ensure
that viewers can zoom in to see details. This is especially important for online
shopping where customers can't physically touch or examine the product.

High-Quality Images

old city photo

Depending on the nature of the product, photographers may use props
and styling elements to enhance the visual appeal and create a mood
that aligns with the brand or product identity.

Use of Props and Styling

alone photo

Our Approach

Understand the purpose of the product images. Are they for an e-commerce website, a print catalog, social media, or other marketing materials? The purpose will influence the style and requirements of the photos.

Define the Purpose

01

Clean and prepare the products before the shoot. Remove any dust, fingerprints, or imperfections. For clothing or textiles, steam or iron them to ensure they look crisp and neat.

Prepare the
Products

04

Design and Refinement

Review the images to ensure they meet the required quality standards. Check for consistency in style, color accuracy, and overall presentation.

Quality Control

08

Set up a shooting area with good lighting conditions. Natural light is often preferred, but artificial lighting may be necessary depending on the product and desired outcome.

Choose the
Right Location

03

Choose the Right Location

Our designers and strategists collaborate to create initial concepts. We present these to you for feedback and refinement.

Determine the number of products to be photographed and create a shooting schedule. Plan for any props or background elements that may be needed.

Plan the Shoot

02

Clean and prepare the products before the shoot. Remove any dust, fingerprints, or imperfections. For clothing or textiles, steam or iron them to ensure they look crisp and neat.

Set Up the
Background

05

Prepare the Products

04

Set up a shooting area with good lighting conditions. Natural light is often preferred, but artificial lighting may be necessary depending on the product and desired outcome.

Capture Images

06

Choose the Right Location

03

Choose an appropriate background that complements the product and fits the overall brand aesthetic. Common options include plain white or black backgrounds, or lifestyle settings that showcase the product in use.

Post-Processing

07

Set Up the Background

05

Take a series of photographs from various angles and perspectives. Consider capturing details, textures, and any unique features of the product. 

Post-Processing

06

Capture Images

Edit and enhance the images using photo editing software. This may include adjusting colors, contrast, sharpness, and removing any imperfections.

Post-Processing

07

Post-Processing

Let's take a moment to highlight what you can expect to receive at the end of our collaboration

pattern
Audio Files

05

If your video includes custom music, voice-overs, or sound effects, you should receive the separate audio files used in the production. These files can be in formats like WAV or MP3 and can be useful if you want to repurpose or remix the audio in the future.

mockup
Project Files or Edit
Decision Lists

06

Depending on the agreement with the video production team, you may receive project files or edit decision lists. These files provide information about the editing process, including the timeline, cuts, transitions, effects, and other editing decisions made during the production. They can be useful for reference or for making future modifications.

Pantone
Final Video File

01

The primary deliverable of a video production project is the final video file. This file will typically be in a commonly used video format, such as MP4, MOV, or AVI. It will contain the fully edited and rendered video with visuals, audio, and any added effects or graphics.

fonts pattern
Raw Footage

02

Depending on the agreement with the video production team, you may also receive the raw footage captured during the filming or recording process. These files will be the unedited, original video clips and audio recordings. Raw footage can be useful if you want to make future edits or repurpose the content.

transcript
Edited Scenes or
Segments

03

In some cases, particularly for longer videos or projects with multiple segments, you may receive edited scenes or segments as separate video files. These files can be helpful if you plan to repurpose or reuse specific sections of the video independently.

fonts
Motion Graphics or
Visual Effects Files

04

If your video includes motion graphics, visual effects, or animated elements, you may receive the associated project files. These files can be in formats specific to the software used for creating the motion graphics or effects (e.g., After Effects project files).

pattern
Additional Assets
or Resources

07

Depending on the specific requirements of your project, you may receive additional assets or resources. This could include things like graphics, logos, templates, or other media files used in the video production. These assets can be helpful if you plan to create related content or maintain a consistent visual style across your brand.

Macbook mockup
Usage Guidelines or
Branding Manual

08

In some cases, the designer may provide usage guidelines or a branding manual specific to the packaging design. These guidelines outline how to use the design elements consistently, including rules for logo placement, color usage, and typography, ensuring brand consistency across different packaging variations.

Let's take a moment to highlight what you can

expect to receive at the end of our collaboration