TYPE OF WORK
LOGO, IDENTITY, WEB SITE
UZBEK CULTURE AND FOOD FESTIVAL
UZBEK CULTURE AND FOOD FESTIVAL
First ever Uzbek cultural festival in London to celebrate diverse cultural heritage of Uzbekistan.
PROBLEM
A Festival of Uzbek Culture and Cuisine in the UK, London, is being organized on the 17th and 18th of June. The primary aim of this event is to create a Logo and Identity that represents Uzbek culture and cuisine. The festival's main audience includes the UK residents and city visitors.
SOLUTION
The central logo combines elements of Uzbekistan's rich history and culinary traditions. It prominently features iconic elements of Uzbek historical architecture, such as domes, arches, and intricate geometric patterns. These architectural elements are subtly integrated into the design to create a sense of cultural richness and heritage.
UZBEK CULTURE AND FOOD FESTIVAL
The color palette for the logo and identity is inspired by the vibrant hues found in Uzbek textiles, ceramics, and architecture. Rich blues, warm reds, and earthy tones are used to evoke the sensory experience of Uzbek culture. The illustrative elements and logo can be incorporated into festival merchandise, such as T-shirts, tote bags, and souvenir items, offering attendees a tangible connection to the event.
COLOR PALETTE
