TYPE OF WORK
UI/UX, WIX DEVELOPMENT
TASNIF GROUP
TASNIF GROUP
PROBLEM
Tasnif Group is a digital agency known for its high-quality graphic design, branding, and video production services. However, its old website presented users with a complex and unclear layout, failing to fully reflect the agency’s services and capabilities. The website’s design and navigation were outdated, and the list of services was unclear.
The website design did not inspire trust in users. Due to poorly designed elements, there were issues establishing effective communication with partners and clients. The Services section lacked clear information. Users were unsure about how to choose services. The old website’s navigation was confusing and inefficient.
SOLUTION
The creative team at Fido Studio re-evaluated the Tasnif Group website and provided a tailored solution.
The website design was created in a clear and minimalist style. Large white spaces and the removal of unclear text allowed users to quickly access information about the services. Visual elements (icons, images) were added for each service, helping users to understand the services more easily.
Clear and understandable text was written for each service, and the services were categorized. This enabled users to quickly find the information they needed. The services were strategically placed throughout the site’s navigation, making the section more interactive and organized.
RESULT
The new website for Tasnif Group not only helped improve the user experience but also enhanced the company’s brand image. This, in turn, will attract new clients for Tasnif Group.
The new website presented the brand in a more professional and modern light, increasing customer trust. The successful projects featured in the portfolio section demonstrated the company’s professionalism and expertise in practice.
The optimization of the site structure and content blocks improved SEO performance. Google indexing increased. The addition of separate blocks for services enhanced search results, leading to higher search engine rankings.
The optimization of images and content improved the website's loading speed. The mobile interface was also optimized for better usability. Overall, the PageSpeed score improved.
The correct structuring of CTA buttons and the services section boosted user motivation. The contact form was optimized to be quickly filled out, facilitating communication with users. The simplified inquiry process led to an increase in the number of leads. This will help the agency maintain swift communication with clients.
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