TYPE OF WORK
BRANDING, UI/UX, 2D ANIMATION
SEVEN LUXURY
SEVEN LUXURY
This Car Rental application is designed to make it easier for users to rent a car.
PROBLEM
The COVID-19 pandemic in 2020 had a profound impact on businesses worldwide, and Seven Luxury Car Rentals was no exception. Prior to the pandemic, the company primarily operated offline and engaged with clients through in-person interactions or over the phone.
However, the pandemic forced significant changes in the way the company conducted its business. Due to lockdowns, travel restrictions, and health concerns, the number of clients visiting the physical locations decreased significantly. This led to reduced walk-in bookings.
SOLUTION
Our primary goal was to create a distinctive logo identity and develop a website with online booking functionality. Being a company that caters to the luxury segment in the Dubai market, we recognized the need to differentiate ourselves from competitors and offer a solution tailored precisely for the luxury clients.
The new Logo Identity immediately conveyed our commitment to luxury, attracting the right clientele. Our online booking functionality made it convenient for luxury customers to access our services, resulting in increased reservations and business growth.
DESIGN CONSEPT
Based on the research findings, we collaborated with a professional graphic designer to craft a logo that exuded luxury, sophistication, and exclusivity.
We incorporated elements such as elegant typography, premium color schemes, and subtle symbolism related to luxury and automotive excellence.
