TYPE OF WORK
BRANDING
FABIS
"FABIS" is a place where restaurant and bar
PROBLEM
In 2018, facing challenges in the food industry, Fabis Company swiftly ventured into opening new restaurants. FABIS Restaurant emerged as a versatile culinary hub, catering to a diverse range of palates, from authentic Italian pizzas to savory Caucasian kebabs. However, to penetrate the Uzbekistan market, Fabis Company needed a new brand image, including a customer-friendly logo and branding system. They sought our assistance in crafting a new logo, and we supported them in developing comprehensive branding materials that complemented the logo. As a result, the company witnessed a significant surge in customer satisfaction. Currently, Fabis Company stands as one of the top 10 restaurants in Uzbekistan.
SOLUTION
For Fabis restaurants, we opted for a minimalist-style logo, which resonated well with our customers. Building upon the logo, we expanded the brand's identity through a meticulously prepared Brand Book, which further enriched the restaurant's design. In the process of creating the logo, we meticulously selected fonts and stylistic elements that harmonized with the bars and restaurants. This approach enabled us to establish a cohesive and visually appealing brand image that aligned with Fabis's modern and sophisticated appeal, contributing significantly to the overall success and recognition of the Fabis restaurant chain.
BRAND IDENTITY
The brand identity of Fabis Restaurant is defined by a seamless blend of modern minimalism and culinary sophistication. Embracing simplicity in design, the logo captures the essence of the restaurant's contemporary approach, resonating with the customers' refined taste. The carefully curated Brand Book serves as a comprehensive guide, extending the brand's ethos to every aspect of the restaurant's design and operation. By incorporating a carefully selected palette, fonts, and stylistic elements, Fabis Restaurant exudes an aura of elegance and refinement, creating an inviting and immersive dining experience. Fabis has successfully established itself as a culinary destination that seamlessly combines contemporary aesthetics with a rich culinary tradition, cementing its position as a prominent player in the vibrant Uzbekistan dining scene.
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